Privacy Policy
Effective Date: 21 September 2026
ReleaseCup respects your privacy and is committed to protecting the personal information you provide when using our website, purchasing our products, contacting our support team, or otherwise interacting with our services.
This Privacy Policy explains how we collect, use, disclose and protect your personal information.
1. Information We Collect
When you visit or make a purchase through ReleaseCup, we may collect information including your name, email address, phone number, billing information, shipping information, order and transaction information, products viewed or purchased, communications with our support team, device and browser information, IP address, website activity and interaction data, and marketing preferences.
Payment details may be processed directly by our payment providers and may not be stored directly by ReleaseCup.
2. How We Use Your Information
We may use your personal information to process and fulfil orders, arrange shipping and delivery, provide tracking information, process returns and refunds, provide customer support, communicate regarding your order, detect and prevent fraud or misuse, improve our website and customer experience, measure website and advertising performance, personalise advertising and marketing, send marketing communications where permitted, and meet legal, regulatory and accounting obligations.
3. Shopify
Our online store is powered by Shopify. Shopify processes certain information required to provide the ecommerce platform, checkout, payment, analytics and related services used by ReleaseCup. Information submitted through our store may therefore be processed by Shopify and its authorised service providers.
4. Sharing of Personal Information
We may share information where reasonably necessary with service providers including Shopify, payment processors, shipping and fulfilment providers, tracking providers, email and customer-support platforms, analytics providers, advertising platforms, fraud-prevention providers, professional advisers, and government or regulatory authorities where legally required.
We do not sell personal information in the ordinary meaning of selling customer databases for money. Some advertising and analytics technologies may constitute sharing or targeted advertising under certain privacy laws.
5. Cookies and Tracking Technologies
ReleaseCup may use cookies, pixels and similar technologies to remember website preferences, operate our shopping cart and checkout, understand website usage, measure conversions, analyse advertising effectiveness, personalise marketing, and prevent fraudulent activity.
You may be able to control certain cookies through your browser or the privacy controls provided on our website. Disabling cookies may affect the functionality of parts of the website.
6. Advertising
We may work with advertising platforms such as Meta, Google, TikTok and other providers. These providers may receive information about interactions with our website in order to measure advertising performance and show advertising that may be relevant to users.
7. International Processing
Some of our technology, fulfilment, payment, advertising or support providers may process information in countries different from the country in which you live. By using our services, your information may therefore be processed internationally where reasonably necessary to operate our business.
8. Data Retention
We retain personal information only for as long as reasonably necessary for purposes including completing transactions, maintaining order records, providing support, meeting tax and accounting requirements, resolving disputes, preventing fraud, and complying with legal obligations.
9. Security
We use reasonable administrative, technical and organisational safeguards designed to protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure.
10. Your Privacy Rights
Depending on where you live, you may have rights relating to your personal information, including rights to request access, correction or deletion where legally available, object to certain processing, withdraw marketing consent, or request information regarding how your data has been used.
To make a privacy request, contact support@releasecup.com. We may need to verify your identity before completing certain requests.
11. Marketing Communications
You may unsubscribe from promotional email communications at any time by using the unsubscribe link contained in the message. Transactional communications relating to an order, payment, shipping, refund or customer-service request may still be sent where necessary.
12. Children
ReleaseCup is not intended for children to independently purchase products. We do not knowingly seek to collect personal information from children where prohibited by applicable law.
13. Third-Party Websites
Our website may contain links to third-party websites. ReleaseCup does not control the privacy or security practices of third-party websites. You should review their policies before providing information to them.
14. Changes to This Privacy Policy
We may update this Privacy Policy where necessary to reflect changes to our services, technology, legal requirements or business practices. The current version will be published on this page.
15. Contact
Questions regarding this Privacy Policy or your personal information can be sent to support@releasecup.com.